The platform is rolling out a new feature that enables them to reduce the amount of artificial intelligence-produced media appearing in their feeds. This step comes as the platform announced that it currently hosts in excess of 1 thousand million AI-generated clips.
Testing and Rollout
This change is undergoing trials over the next few weeks before a global launch. This advancement aligns with a surge in AI content, fueled by emerging video-generation tools.
The Broader AI Trend
Studies have shown that almost 10% of the quickest rising content creators on a popular video site exclusively feature content made by AI. A considerable share of this material is classified as mass-produced AI material, a label for substandard, factory-style content that is frequently illogical or dreamlike.
Our research shows that many people appreciate content created using AI tools, ranging from digital art to informative clips, and we intend to provide users the option to see more or less of that, depending on their own preferences,” stated a company executive.
Volume and Proportions
The service shared that there are currently 1.3bn videos on its app labeled as made with AI. Collectively, more than 100 million videos are added to the platform each day, making AI content a relatively small portion of its complete catalog.
User Control Features
Users will be able to decrease or raise the level of AI-generated videos they view by accessing the topic control option in the platform and choosing AI-made media. Other topics that currently be adjusted under the tool include news, fashion, aesthetics, and choreography.
Content Labeling and Policies
The platform’s guidelines oblige creators to tag “realistic” AI-made content, and it bans malicious AI impersonations of public figures or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the app will from now on attach an AI-generated tag to content produced via its proprietary AI systems, or identified by an collaborative effort for identifying content made by AI. This step is aimed to help prevent users from trying to bypass the tagging system.
Responsible AI Funding
The platform is also establishing a $2m AI literacy fund for professionals and organizations to produce learning resources about ethical AI use. This initiative will support non-profit groups specializing in educating programming and robotics.
Platform Protection
The video-sharing app has supported its safety measures, during debate over plans to lay off numerous review team members in the United Kingdom. It is expected to reduce hundreds of positions in its content moderation department in its British office, with labor groups and internet security professionals raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that people-led review would remain essential, but automated tools can shield workers by filtering out the most harmful content ahead of it has to be seen by staff. TikTok reported a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its automated systems.
We believe it is crucial to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is proving valuable process content quickly.”
